Bathroom remodels are a good investment for your customers. The rate of return is said to be around 75% more than the initial investment which is significantly higher than other home renovations. As a contractor, upselling doesn’t have to be a “dirty” word. In fact, it can help make your customers happier as well as it is a smart choice for your business.
We found this guide produced by TEC® regarding how to have more profitable bathroom tile installations through upselling.
- Expand Your Customers’ Possibilities
Help your customers make the most of their bathroom tile installations by encouraging them to consider adding tiled niches and tiled shower benches to their shower. Shower niches offer more storage (no more products covering the floor!) for a neater esthetic. They can be tiled with blending tile or accent tiles to suit any desired look.
For residential jobs, encourage homeowners to think about their lifestyle when envisioning their new bathroom. Tiled shower benches are a provision that allow seniors to stay in their home longer, or parents to more easily bathe young children. These additions are a great way to upsell a bathroom tile job.
- Lay a Foundation for Profit
Creating the proper slope for a shower is one of the most essential parts of an installation. Using a preformed slope from the line of TEC® Preformed Shower Components will speed up your installation. The TEC® slope adheres to the tile industry specific ¼” sloped fill and complies with the guidelines noted in the TCNA Handbook – reducing the need for measuring. Additionally, TEC® preformed curbs are a single-piece watertight construction. They are a snap to install and lower your investment in time and materials.
- Opt for Ready-to-Use Grout
TEC® Design FX™ is a pre-mixed grout that can be used in shower applications. This premium, advanced performance grout, which is available in crystal, silver and bronze, has reflective elements that makes the grout sparkle—providing the look of a luxury bathroom that many customers desire. Another plus of Design FX (and Profit Tactic): You can put the lid back on unused material and use it for the next job or touch up.
Just remember that upselling is a valuable skill for anyone delivering customer service, because it can help you achieve your number one goal: make your customers happier and more successful. It’s not always appropriate (never sell to angry customers), but often it can help both you and your customers win.